This week’s casino news starts off in Atlantic City where the July revenue report has been released. After a long, trying year, a lot of people around the boardwalk have to be pleased with the numbers that have been announced.
Atlantic City Casino July Numbers Soar
After 15 incredibly difficult months, Atlantic City casinos are finally thriving again. Gaming regulators announced that the casinos on the boardwalk have picked up $276.9 million in gross gaming revenue, which is less than one percent away from their total back in July of 2019. In that month, they reeled in $277.1 million. These casinos haven’t even been close to nearing that mark up until this past month as the pandemic has ravaged tourism in the area.
Online casinos were reportedly responsible for bringing in $118.6 million, which was a massive 35.7 percent increase when talking about year-over-year revenue. It is also a brand-new monthly record in gross revenue, surpassing the previous record of $113.7 million.
The recovery isn’t officially successful just yet, though, as we are going to have to see more positive results in August. Of course, now the Delta variant is being passed around, so it’s unclear if we’ll get past the COVID-19 pandemic or not. However, early results look good as there were around 38,000 people headed to Atlantic City during a three-day Phish concert, so that was a big boon to the area.
Spieth Strikes Deal With FanDuel
One of golf’s most popular players is partnering up with sports betting giant FanDuel Sportsbook. Jordan Spieth is one of the most recognizable faces in the PGA Tour right now and decided to start working with the NJ gambling website, FanDuel. The agreement lets FanDuel use Spieth’s image to promote their sportsbook and he is even going to be appearing in their upcoming commercials.
In return, FanDuel plans on doing everything they can to support the Jordan Spieth Family Foundation, which hones its efforts on helping out military families, special needs children, and junior golf. The PGA has been focusing a lot of their attention to sportsbooks lately, seeing a number of their players and tournaments strike deals with FanDuel, BetMGM, PointsBet, and DraftKings.
In honor of Spieth’s new deal, FanDuel announced that they are boosting the odds for the superstar in the BMW Championship. His odds went from -200 to +100, which makes a $100 wager eligible to win $100 instead of just $50. He didn’t end up winning, though, as Patrick Cantlay earned the tournament win as a 25/1 long shot.
DraftKings Becomes Official Sports Betting Partner of The Baltimore Ravens
The Baltimore Ravens are another professional sports team that is dipping into the world of sports betting. The Ravens were able to strike a deal with DraftKings Sportsbook in order to promote the legal sports gambling brand. DraftKings is going to be frequently mentioned in the organizations weekly podcast titled ‘The Lounge’ and is going to be the new title sponsor for their pregame show.
This is the fifth NFL team that DraftKings has been able to come to an agreement with. They are already an official sports betting partnership with the NFL as well.
There’s an absolute arms race going on right now in terms of partnerships in North America ranging from sports teams and leagues to content providers and much more. Although it’s still early, expect all 32 NFL teams to sign pacts with sportsbooks in the coming years as well as every professional, major sports franchise in all of the big sports. All of the sportsbooks are tossing around billions of dollars in marketing and advertising as they try to attract as many players as possible.