15 Years Later, Borgata Is Showing Atlantic City Casinos How To Do It Right

Barbara Nathan Updated on July 10, 2018
borgata

Not to take anything anyway from Atlantic City’s huge celebration of its 40th year of casino gambling and Resorts in particular for being the only casino there from day one and now also turning 40, because both achievements are remarkable.

But another Atlantic City casino resort has every right to celebrate, too, and that’s Borgata Hotel Casino & Spa.

Congratulations to the Borgata not only for consistently leading the way and outperforming the competition in both overall revenue and in being innovative and forward-thinking, but in doing it year after year for 15 years!

Borgata Atlantic City has the right stuff

Since its inception in July 2003, the Borgata has consistently led all other Atlantic City casinos in gambling revenue month after month. Even during Atlantic City’s most turbulent years, when other casinos closed or were in danger of closing, the Borgata did more than just coast along — it was the in place for people to gather not only on weekends but any day.

Whether to gamble in the casino, feast on innovative dishes of celebrity chefs, see top headliners in the Event Center or dance the night away in the hottest clubs, as a sure bet to have fun, there was and still is no place like the Borgata.

As Rebecca King points out in her article in the July 5-11, 2018 issue of Atlantic City Weekly,

For the past 15 years, Borgata has been “booking the biggest headliners, collaborating with the best chefs and offering one of the most stylish nights A.C. has to offer.”

Partnership with MGM Resorts

In 2016, the Borgata in Atlantic City took another big leap forward in becoming part of the MGM Resorts International family.

Obviously, the partnership means bigger and better player benefits since you can now combine the player rewards earned at the Borgata with those earned at any other participating MGM Resorts casino.

In addition, most of the same sports (and horse races) that you can bet in the MGM-run sportsbooks in Las Vegas you can now bet at the Borgata, too. In fact, the partnership with MGM should be an enormous help in expediting the enhancements to the Borgata Race & Sports Book now in progress.

What is the secret to Borgata’s great success?

Undoubtedly, a combination of factors has contributed to the continuing success and popularity of this casino resort.

However, one important contributor has to be the fact that this has never been a casino to rest on its laurels. Instead, Borgata has always been one step ahead of its competitors, continually growing and evolving with the times and offering exciting new options to meet the changing demands of today’s and tomorrow’s clientele.

Here are just a few of the amenities that guests can look forward to when they visit.

  • More than 3,500 slot games and more than 180 table games
  • The largest poker room in Atlantic City
  • Eclectic fine dining options including restaurants by celebrity chefs Bobby Flay, Michael Symon, Wolfgang Puck, Geoffrey Zakarian, and Michael Schulson
  • Some of the top names in entertainment at the Event Center and Music Box
  • Premier Nightclub
  • The Water Club
  • Marketplace Eatery, Borgata Beer Garden, and outdoor pool
  • $50 million guest room redesign in 2012 and another $50 million spent on property-wide renovations in 2016
  • Only Atlantic City casino with a race book
  • First Atlantic City casino to offer sports betting

At the forefront of innovation

Mike Woodside, Borgata’s vice president of marketing, attributes the property’s phenomenal success in large part to the “amazing group of brilliant and creative team members who are always on the forefront of new and innovative initiatives.”

He also stated that “constant reinvention of our business has been a core principle” from the get-go and the plan is to “continue pushing the envelope and developing the type of exciting and engaging product that our customers have come to anticipate and expect.”

A casino that prides itself not only on being the best, but being first

Many years ago, the Borgata was the first casino not only in Atlantic City, but in the whole country, to introduce coinless slot machines.  Then in 2013, the Borgata was the first Atlantic City casino to be granted an NJ online gambling license.

Now fast forward another five years to the present. The Borgata was the first Atlantic City casino to open a sportsbook!

No wonder, an average of 3,500 to 5,500 people visit the Borgata every day.

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Borgata celebrates its 15th anniversary all summer long

Special occasions call for big celebrations, and this summer the Borgata is planning lots of them.

Following up on the elaborate dinner party at Old Homestead on Friday, July 6, two more Borgata restaurants are hosting their own big dinner parties in August.

  • Friday, Aug. 3: Izakaya’s 10th Birthday: Seatings at 6 p.m. and 9 p.m, $100
  • Saturday, Aug. 11: Sunset party with Wolfgang Puck at the Borgata Water Club Outdoor Pool, 7 p.m., $150

Then circle Saturday, Sept. 1 on your calendar, too, for your last cookout of the summer. At 1 p.m., the Gypsy Bar is hosting a Ketel One Summer Cookout. The cost is $44.

The Borgata has also scheduled lots of megastar entertainment. While both Britney Spears and Cher are reportedly “sold out,”  some of the other headliners you can still get tickets for are Halsey (July 14), Jerry Seinfeld (July 27),Camila Cabello (July 30), Kings of Leon (Aug. 5), and Stevie Wonder (Aug. 25 and 26).

There’s no doubt about it — with so many exciting things happening at the Borgata all summer long, this is a place you will want to visit often.

Congratulations and Happy Birthday to Atlantic City and especially to Resorts Hotel Casino on 40 amazing years of casino gambling.

Hard Rock Hotel & Casino Atlantic City and Ocean Resort Casino: Your dual successful openings June 28 also deserve a big round of applause.

And last, but not least: Congratulations and Happy Birthday to the Borgata Hotel Casino & Spa as it celebrates its 15th big year in Atlantic City.

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