DraftKings Sportsbook Pools Splash Into NJ Online Sports Betting

Marco Cerino November 11, 2018 105 Reads
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DraftKings has added a new way for players in New Jersey to bet on sports. The site added Sportsbook Pools to its mobile sportsbook last week, the latest innovation from arguably the top site in NJ sports betting.

“Millions of Americans have been playing in sports pools for years with their friends and coworkers, and now one of the most popular ways that fans can get ‘skin in the game’ is live on DraftKings Sportsbook,” said Matt Kalish, chief revenue officer and co-founder of DraftKings, in a release.

“DraftKings Sportsbook Pools features simple predictions, such as picking the winner of each NFL game weekly, combined with the potential to win jackpot-style prizes. This product will unquestionably make every game more exciting for DraftKings Sportsbook players of all levels.”

The basics of DraftKings Sportsbook Pools

Think of it like an office pool with basic questions, simple answers, but jackpot results.

To play, sports fans are asked a few questions related to outcomes in a specific game or series of games. Any sport can be part of the Sportsbook Pools. Players choose from the provided responses and submit their entry. Winners are based on the number of correct picks as the sports games are played.

This new game offers higher stakes and substantially higher rewards. In Week 10, for example, the inaugural buy-in is $20, with a minimum prize pool of $200,000. Other weeks will vary in cost and prizes.

The pool links to new and existing DK Sportsbook accounts. Players can view the contest from outside New Jersey but can only wager and cash out at a verified location in the Garden State.

DraftKings Sportsbook an NJ sports betting powerhouse

DraftKings has successfully pivoted from daily fantasy sports to single-event betting in New Jersey. The site has managed to connect the two in player profiles and even offers bets on athletes’ fantasy performances for upcoming contests.

But the NJ online sports betting market is young and growing. DraftKings, as of September, is the leader of the pack, posting the lion’s share of NJ online sports betting revenue of all eight mobile sportsbooks.

The Boston-based company has expanded into New Jersey with offices in Hoboken and Jersey City, along with offices in the Big Apple. The company is planning to move into permanent offices in NJ by early next year.

DraftKings already operates a Team Pick’Em to determine the winners of weekly games and distribute prize money based on correct picks. However, this is free to enter and winners earn small payouts.

Sportsbook Pools keeps the innovation coming at DraftKings and in a big way.