Hard Rock AC, Resorts Online Join Crowded NJ Sports Betting Scene

Updated on January 14, 2020
hard rock atlantic city casino

Just in time for Super Bowl 2019, New Jersey residents now have another alternative when it comes to NJ online sports betting.

Hard Rock Atlantic City just launched its new sportsbook app, about a week before Super Bowl Sunday.

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The launch of the mobile app marks NJ’s 10th online sportsbook. Bettors within the Garden State now have an abundance of options to find as many odd prop bets as possible before the Patriots take on the Rams this weekend.

Hard Rock AC got permission Jan. 25 from the New Jersey Division of Gaming Enforcement to begin testing its app for mobile sports wagering. The official soft-play period began Saturday.

A little hiccup before Hard Rock’s launch

The news broke about Hard Rock online sportsbook in part by accident on Friday. Gaming Innovation Group (GiG), the company behind the sportsbook app, sent out a press release, however, it was supposed to be embargoed.

After taking down the release from the website, the app went live the next day.

Despite the mishap, all parties involved are very excited about their optimistic future together.

“We are delighted to have reached another achievement in our partnership with Hard Rock,” said Robin Reed, CEO of GiG.

“Hard Rock has global recognition, unparalleled reach and the same high ambitions as us. We look forward to continuing to support Hard Rock’s growth in New Jersey and expansion around the world.”

Even though the casino missed its opportunity to accept wagers all football season, it will be available for one of the most popular betting days of the year with Super Bowl 2019 and March Madness.

The online book will also be offering lines on other common sports including basketball, hockey, soccer, baseball and college sports.

Hard Rock AC adds a land-based sportsbook

As mentioned, Hard Rock and GiG’s partnership also encompasses a land-based sportsbook at its Atlantic City location. The on-site sportsbook opened for business Wednesday.

The new retail book is still a temporary space with a more expansive, permanent book coming in the future.

Both the land-based and online sportsbooks, as well as Hard Rock online casino, are all powered by GiG. For NJ sports betting fans, this means that the NJ gambling website shares a wallet with its online sportsbook.

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Resorts joins the NJ online sports betting crowd, too

Not to be outdone, Resorts launched its self-branded online sportsbook with partner SBTech on Thursday. The addition brings the total online sportsbook count in New Jersey to 11.

Resorts, for its part, already has made a name for itself via its partnership with DraftKings Sportsbook and BetStars NJ. Combined, the two have brought the digital end of the company to the top of the market. Now it has filled its quota of online sports betting skins with three.

Sports betting in New Jersey has been popular from the start when Monmouth Park and Borgata opened their betting windows in June. DraftKings Sportsbook launched in early August as the first online option.

New Jersey’s total handle is now more than $1.2 billion in sports bets. That number should continue to increase, and perhaps very quickly.

A recent report said there could be $100 million bet legally on the Super Bowl just in NJ. At the very least, the Hard Rock Cafe will be hosting an “Epic Tailgate Party” for the big game.

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