William Hill NJ Promo Code & Sportsbook Review

Note: William Hill Sportsbook has rebranded to Caesars Sportsbook and is offering new players up to a $1,500 risk-free bet on their first wager. Use the Caesars promo code LEGAL15 on sign up.

Get Up to $1,500 Risk Free Bet at Caesars Sportsbook
Risk Free Bet
Up to $1,500 Risk Free Bet
Weekly Odds Boosts
Use Promo Code: LEGAL15

The William Hill Race & Sportsbook at Monmouth Park will forever have its spot in New Jersey sports betting history.

$1,001 Risk Free Bet – Promo Code: LEGALRF

New Jersey Gov. Phil Murphy placed the first official sports bet June 14 at Monmouth Park in Oceanport.

The company made history again June 30 as William Hill opened its sportsbook at the new Ocean Resort Casino — the first to open along the famous Atlantic City Boardwalk. Actor Mark Wahlberg placed the ceremonial first bet.

Then, on Sept. 1, 2018, the William Hill NJ sports betting app launched just in time for NFL season. The company also has a partnership with Tropicana Atlantic City where a brand-new sportsbook is being built.

Known as “America’s sports betting leader” with more than 100 locations, William Hill’s commitment to “going all in” in New Jersey shouldn’t be a surprise.

The company operates sportsbooks in Nevada and has partnerships with casinos in Mississippi, Pennsylvania, and West Virginia.

William Hill’s London and Vegas ties

William Hill may be a newcomer to the NJ gambling websites, but it’s far from a newcomer in the legal gaming world. The bookmaker has origins dating back to 1934 in London — long before legal casino gambling was even talked about for Atlantic City.

Today, William Hill is a multibillion-dollar company with its sportsbooks and online gambling products.

William Hill US was established in 2012, with a focus on Nevada’s sports betting marketplace. According to its website, the company currently operates 107 race and sportsbooks in Nevada as well as the state’s “leading sports betting app (completely separate from the one rolled out for New Jersey customers).”

William Hill NJ sportsbook promotion & 2022 details

Note: William Hill Sportsbook has rebranded to Caesars Sportsbook and is offering new players up to a $1,500 risk-free bet on their first wager. Use the Caesars promo code LEGAL15 on sign up.

The William Hill Sportsbook special welcome promo bonus for NJ players is a risk free bet worth up to $1,001.

It’s simple to take advantage of this offer. Sign up for your account and deposit using the promo code LEGALRFIf you are successful on your first bet, the winnings will hit your account like usual. But if you don’t win that first one, you will be refunded the entire amount in the form of a free bet. You can bet any amount you like, up to the maximum of $1,001.

One key point to mention — the free bet expires seven days after you receive it, so be sure to use it before then.

William Hill Sportsbook Promo Code

William Hill Sportsbook Promo CodeLEGALRF
Risk-Free BetUp to $1,001
Bonus Available On MobileYes
Last Verified:July 2022

Editor’s review

William Hill NJ
  • Software
  • Competitive Lines
  • Bet Variety
  • Support
  • Bonus


With three retail locations at Atlantic City casinos and North Jersey racetracks, William Hill is a name most everyone knows in New Jersey sports betting. As such, the William Hill NJ sportsbook app is also well-known. Featuring all your favorite sports and betting options, William Hill NJ is easy to use with a clear format for betting online. While its software lacks the pizzazz and power of some of its sportsbook rivals, it functions as it should.


How to sign up for a William Hill NJ sportsbook account

The mobile app is available for Android and iOS users. The easiest way to access the app is via the website. Laptop/desktop users can sign up via the same site.

Simply enter your information, download the geolocation software (required), and begin betting. Note that you can sign up for an account outside NJ but you have to be in the state to place a legal bet.

Sports offerings on the William Hill app in NJ

William Hill is accepting wagers on all major sports including:

  • Auto racing
  • Boxing
  • Cricket
  • College basketball
  • College football
  • MMA
  • MLB
  • NBA
  • NFL
  • NHL
  • PGA Tour and other golf tournaments
  • Rugby
  • Soccer (including English Premier League)
  • Tennis

Types of sports betting wagers

William Hill posts moneyline, point spreads and totals on its homepage. Additional options are posted separately and can be accessed by clicking on a game.


This bet is as elementary as it gets. Every team or competitor, no matter what sport, is listed with a three-digit number (sometimes higher) under the moneyline column. The underdog is posted with a plus sign while the favorite will have a minus. The number translates to the wager amount need to win a $100 for favored teams. For example, if the Philadelphia Eagles are listed at -280 versus the Indianapolis Colts, it means you need to bet $280 to win $100.

From the underdog side, if the Buffalo Bills are +1,000 against the Minnesota Vikings, a $100 bet would net a $1,000 payout if the Bills were to pull off the upset.

Point spreads

This wager is another underdog/favorite type in which a set amount of points factor into the final score. The winning team may not result in a winning bet, based on the number of points you are getting or giving up.

Using the Bill/Vikings game as an example, the Vikings are listed as a 16.5-point favorite. Besides being the only double-digit spread, it adds some intrigue to a lopsided matchup. By taking the Vikings, you would need them to win by at least 17 points to cash in a winning ticket. The lines can change all the way up to kickoff based on what side the money is being played.


Better known as the over/under, the posted number, such as 53.5, is tied into the final combined score, and you can place a bet on either side of the total.


This kind is where two or more wagers are linked together in a single bet. To win the parlay, you need all of the wagers to produce a winning result. A three-team parlay that provides only two wins would result in a losing wager. The upside is, a winning ticket will result in a higher payoff amount versus that of three individual bets.


Call this the algebra version of parlay, as it consists of a series of the previously mentioned wager. The “William Hill Betting Guide” uses the example of a three-team round-robin that includes four total bets — three two-team parlays combined with one three-team parlay.


Also known as prop bets, these types of bets are tied to the outcome of events in a particular game. The number of completions by a quarterback, number of rushing by a running back and the first team to score are just a few examples.


This type of bet requires you to place a wager on the outcome of a future sporting event, with lines being posted several months in advance of the actual event. For example, will the Las Vegas Golden Knights bring home a Stanley Cup? Betting on how many regular-season wins a team will produce is another option that can be wagered before the start of the season.


The wager is available for football and basketball games and gives you the option of adjusting the point spread in your favor in one or more games. The advantage of the additional points results in a smaller payout.

Using the William Hill app

The William Hill New Jersey app and website both have a similar look featuring the recognizable blue-and-white William Hill color scheme.

Once on the homepage, you can create an account by clicking the “Register” button located toward the top left of the page. Once the process is complete and approved, you will receive a confirmation email with an account number.

You will be able to find all the critical information — in-play (live) action, favorite games and a handy listing of sports — can all be found on the main page.

The main page also includes a rotating banner of promo ads teasing some of the week’s top betting headlines with a “Bet Now” option.

Each game is listed with a moneyline, point spread and total, with additional betting options available by clicking on the game of choice.

William Hill web platform

Connecting to the William Hill New Jersey website can be a tad confusing. One website serves as an informational page with links to the Nevada mobile sports betting app.

Minor glitch aside, the William Hill NJ sports betting platform is straightforward to navigate. Individual sports menus are clearly labeled in the left-hand column while the in-play and popular games of the day are featured on the central part of the page.

Like its competitors, the William Hill website includes an informative guide aka “Sports Betting 101″ with a brief description of wagers and common sports betting terminology.

After logging on for the first time, a bet limit window will pop out if you would like to place daily/weekly/monthly deposit and spending limits.

Depositing at William Hill NJ

William Hill offers several options for funding your account. (The options will appear in a pop-up window after logging into your account for the first time.) There is a $20 minimum deposit and a maximum amount of $1,000.

The minimum is on the higher end of the mobile/online New Jersey sportsbooks. The deposit options include:

  • ACH or e-check
  • Cash deposit at Monmouth and Ocean Resort
  • Visa/Mastercard
  • William Hill prepaid card

Withdrawals at William Hill NJ

William Hill currently offers a few withdrawal options:

  • Cash ticket at a William Hill retail location
  • Contact customer service for additional options
  • William Hill prepaid card

A withdrawal request should be processed within 72 hours, but generally, according to its website, the timeframe is quicker.

NJ sports betting rules

Location: William Hill is currently accepting mobile/online wagers in both New Jersey and Nevada using individual apps/websites. Garden State residents cannot place bets via the Nevada version and vice-versa.

All bets New Jersey bets must be placed in New Jersey.

Age: Like at the nine Atlantic City casinos, you must be at least 21 years old to gamble online.

Prohibited wagering: There is no betting allowed on high school sporting events. New Jersey sports betting regulations probit wagering on collegiate athletic events that take place in the Garden State. None of the New Jersey sportsbooks, retail, mobile or online, will accept bets on sporting events that involve New Jersey colleges or universities. Events include Rutgers, Seton Hall and Princeton; it doesn’t matter where the game is taking place.

William Hill has name recognition

There is no doubt that William Hill is one of the biggest and most successful operators of legal sports betting in Nevada and London, and the company is just getting started in New Jersey.

The delay with the iOS app launch is a little surprising based on its established position in the industry, but playMGM, via The Borgata, took the same approach in August.

Besides having a piece of the mobile/online pie, the British-based company with a strong and expanding American arm has retail partnerships in place with two Atlantic City casinos, Ocean and Tropicana, and one racetrack, Monmouth Park. Even with the Tropicana project being a work in progress, William Hill will likely show strong returns when the New Division of Gaming Enforcement releases September revenue figures for sports betting.

DraftKings, operating under the Resorts Digital license, earned just under $3 million for the month, serving as proof that there is a big draw for mobile and online betting options in New Jersey.

William Hill is an established name and operator. Combined with its growing New Jersey sports betting portfolio, there is no doubt the company’s mobile/online offering is more than strong enough to stand among the top performers.

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