Sportsbooks and casinos in the United States continue to make moves. In this week’s news, we’re examining a number of partnerships that took place, including one in Indiana and a first-ever type of deal in Texas.
PointsBet Partners Up with Austin FC
PointsBet Sportsbook is continuing to expand its footprint. Even though sports betting is not legal in the state of Texas, they are still moving in there to get an early jump marketing-wise.
PointsBet has partnered up with Austin FC of Major League Soccer, so expect to see the branding on their gear soon. The company is now going to be the official sports betting partner of this new soccer club and will be promoted all over their new stadium.
It’s the first sports betting partnership created in the state and the first entry into the MLS for PointsBet. However, PointsBet is going to have to wait quite a while before this move could end up paying off.
Despite Dallas Cowboys owner, Jerry Jones, pushing heavily for sports betting to be legalized in the state, lawmakers just aren’t sure whether they want to go through with new laws to change that at the moment. Other big states such as California and New York could see their markets get launched within the next two years, but early estimations point towards Texas not getting serious consideration for legalization until at least 2023. When the floodgates do open up, though, PointsBet is hoping customers flock to them due to the brand awareness.
Atlantic City Casinos Fall Eight Percent Compared To 2019 Numbers In August
Casinos in Atlantic City have been doing everything in their power to recover from the impact of the COVID-19 pandemic. They have had some strong numbers lately and are approaching the pre-pandemic revenues they had back in 2019, as a matter of fact.
Atlantic City casinos were able to reel in a total of $262.4 million from their nine brick-and-mortar properties during the month August. When you include sports betting and iGaming in Atlantic City, their numbers drastically improve. They would eventually round out to $397.6 million, nearly $60 million more than what they were able to bring in during August of 2019.
A lot of people stopped going to the brick-and-mortar properties due to COVID concerns, which is why their online offerings have been so profitable lately. The land-based losses have been offset by the online success, which has sped up the whole recovery process.
Caesars Entertainment, WynnBET Inch Closer To Sports Betting In Indiana
The topic of sports betting in Indiana has been a bit of a touchy subject of late. The Indianapolis Colts initially weren’t in favor of heading that direction but have since made some moves to convince everybody otherwise.
They have now partnered up with Caesars Entertainment and the very next day, they did the type of deal with WynnBET. Both deals have some different aspects in them as Caesars will get naming rights to a lounge in the Colts stadium along with being named the official casino of the organization.
Meanwhile, WynnBET received naming rights to their official tailgate area called Touchdown Town. They also got branding rights for a sports bar in the upper levels of the stadium.
Each of these companies are hoping that these new deals can get them exposure throughout the entire Indiana area – especially in a place where so many sports fans go. WynnBET, in particular, has already been doing everything they can to spread the word about their brand. You may have seen some their advertisements, which now feature Shaquille O’Neal and Ben Affleck.